Our cashmere is obtained from the processing of the hair of Hircus goats, that live in the arid region of Inner Mongolia. The wool produced by this type of goat is particularly fine, soft and warm, necessary to protect the animal from harsh winters. Meanwhile in spring, when the air is warmer, the goat loses most of its fur and the wool gets taken by combing it.
The type of cashmere used for our garments is of premium quality, the fibers are very long and this allows the creation of very fine and soft yarn stoles. Once the garment is made, it is placed inside a vaporizer to make it extra soft to the touch.
Our products are the result of a process that combines tradition and innovation, the explosion of colors, geometric shapes, our stoles are white canvases on which we express every form of emotion.
From heart to earth
Stories, tales, laughs. The Ama Pure campaign celebrates the individual and nature with simplicity and lightness, a genuine connection of asymmetrical geometries.